Category Archives: Social Networks
I have not yet moved to Facebook’s Timeline, but I know my time is coming. For me, it’s just been timing — I haven’t had any lately. So, I was happy to find this article by Kim Komando that laid out what I should do when Facebook tells me they will be switching my profile. Hope it helps you, too!
In the meantime, I’ll be looking for a cover photo to use.
Another very well-thought-out video from Common Craft – this one on social networking with Facebook. Excellent for beginners.
But don’t forget their original video on social network – not specific to Facebook, but similar in some respects:
One of the frustrations with using social media – Twitter in particular – in libraries is the lack of statistics. How many people are reading? Who are they? Is the Twitter feed increasing the visibility of your library and its services?
It looks like Twitter will be coming out with a web analytics tool. It’s currently in beta, but keep watching – you should start seeing it in a few weeks!
In addition to streaming hosted video, YouTube is starting to stream live events. They’ve created a page where you can find what live events are currently streaming and those on the horizon. For example, it looks like they’ll be streaming the wedding of Prince William and Catherine Middleton, as well as an Indian cricket match and Movie Math. As I look now, YouTube is live streaming 10 events, from a Paris fashion show to a live feed from the Vatican.
Colleges and universities across five continents took part in a research project investigating the relationship between young adults and their electronic media, e.g., Internet, cell phones, TV, music. Not surprisingly, the students talked about being bored, disconnected, having nothing to do, lonely, frustrated, the day being very difficult . . . symptoms of addiction. You can read their thoughts – it’s very revealing of our society. I’m guessing that many of us would have the same reactions.
Remember a story a couple of years ago about a German politician, Malte Spitz, who asked for and received 6 month’s worth of his personal data from his cell phone company? He received 35, 831 pieces of information about himself. He then turned it over to Zeit Online, a German newspaper site. They added to this information his Twitter posts and created an interactive map of where he went and what he did for the 6 months.
Germany apparently has a privacy law that provides for obtaining this information, I’m not sure if the United States has something similar. If it did, we probably would have seen something similar from a US citizen.
A few Google staffers considered what their lives are like when they go home for the holidays. Basically, they do tech support for their friends and families . . . a lot!
Thinking that they could not be the only ones that do this, they created a set of videos on very basic topics — each running about a minute or less. Did I say basic? That’s exactly what I mean. Here are a few:
- Copy & paste
- Make text bigger or smaller
- Upgrade your browser
- Create an email signature
- Attach a file to an email message
These are great videos that could easily be used in a library environment. Short, simple, and to the point! See what you think!
Two more things on the Old Spice Twitter advertising campaign.
I forgot that one of the spin-offs was from Brigham Young University’s Harold B Lee Library — and it’s great!
However, a second issue came up during the campaign. Many critics were assuming that, although it was clever, Old Spice’s revenues would not rise because of this social media effort. Well . . .
According to Nielsen data provided by Old Spice, overall sales for Old Spice body-wash products are up 11 percent in the last 12 months; up 27 percent in the last six months; up 55 percent in the last three months; and in the last month, with two new TV spots and the online response videos, up a whopping 107 percent.
It sounds like the company definitely benefited financially. This gives those of us in non-profits hope.
In a surprising and effective advertising campaign, Old Spice gave the reigns over to “The Old Spice Guy” for a day. By sending tweets to @OldSpice, you had the possibility of having the Old Spice Guy create a video just for you. Not everyone was chosen, but the rest of us enjoyed the results, nonetheless.
There’s even one for libraries:
You can see all the videos on YouTube — look in the “Old Spice | Responses playlist.”
If you’re interested, here’s how they made them.
The Texas State Library is hosting a list of Texas libraries that are using Web 2.0. The list includes Facebook, Twitter, blog, MySpace, Flickr, SlideShare, and a place for other tools like wikis, IM, YouTube, GoodReads and LibraryThing.https://libtechtexas.wordpress.com/wp-admin/post.php?post=1654&action=edit&message=6
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