ALA Search Uses Google
The American Library Association web site went through a large overhaul in 2004. The result was not stellar. The URLs were too long, the organization not intuitive, and all old links were broken. ALA has worked on the site since — and it is better than it was. However, according to the PLA blog, they just implemented Google as their search engine.
Now that they have a high-quality search engine, it should be easier to find information. Although I’m not sure which Google product they are using, here’s information on both of them.