Women Better Multi-Taskers?
OK — maybe not better multi-taskers, but according to this study by Integrated Media Management, we do it more than men. I was surprised, as men have the reputation for being more technology-driven than women. However, the study shows that women are more likely to surf the Web and watch TV at the same time — and they multi-task more as they get older. The study postulates that this might be because, in the home, women generally have to balance personal and professional lives.
Interesting results . . . I do tend to multi-task a lot at home — whether it’s work and TV or work and dinner or work and laundry or . . . 😉