Be More Productive – Surf More

Well . . . to a point.  A study done by Brent Coker of the University of Melbourne studied the effect of web surfing on work productivity.  He studied 300 people and found that 70% of them used surfing as a break during the day; he called this “Workplace Internet Leisure Browsing (WILB).”  Those that use WILB for 20% or less during the day were found to be 9% more productive than those that do not or cannot surf the web in this way.

The most popular types of site in WILB include news, product information, online games, and YouTube. The thought is that people’s brains need a break from concentration so they can be more productive.  The Internet provides this.

However, more is not better.  If you spend more time in WILB, your productivity does not go up, but most likely will decrease.  A video from Dr. Coker that explains this:

[from Slashdot]


One response to “Be More Productive – Surf More

  1. Eddy Smith March 12, 2010 at 8:52 pm

    Fascinating. Guess it’s a good thing that I surfed to this page while at work.

    But now I have to be 9% more productive! Arrrgh.


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