Old Spice Man

In a surprising and effective advertising campaign, Old Spice gave the reigns over to “The Old Spice Guy” for a day. By sending tweets to @OldSpice, you had the possibility of having the Old Spice Guy create a video just for you. Not everyone was chosen, but the rest of us enjoyed the results, nonetheless.

There’s even one for libraries:

You can see all the videos on YouTube — look in the “Old Spice | Responses playlist.”

If you’re interested, here’s how they made them.

[from CNET]

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One response to “Old Spice Man

  1. Pingback: More Old Spice News « Library Technology in Texas

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