Old Spice Man
In a surprising and effective advertising campaign, Old Spice gave the reigns over to “The Old Spice Guy” for a day. By sending tweets to @OldSpice, you had the possibility of having the Old Spice Guy create a video just for you. Not everyone was chosen, but the rest of us enjoyed the results, nonetheless.
There’s even one for libraries:
You can see all the videos on YouTube — look in the “Old Spice | Responses playlist.”
If you’re interested, here’s how they made them.