More Old Spice News
Two more things on the Old Spice Twitter advertising campaign.
I forgot that one of the spin-offs was from Brigham Young University’s Harold B Lee Library — and it’s great!
However, a second issue came up during the campaign. Many critics were assuming that, although it was clever, Old Spice’s revenues would not rise because of this social media effort. Well . . .
According to Nielsen data provided by Old Spice, overall sales for Old Spice body-wash products are up 11 percent in the last 12 months; up 27 percent in the last six months; up 55 percent in the last three months; and in the last month, with two new TV spots and the online response videos, up a whopping 107 percent.
It sounds like the company definitely benefited financially. This gives those of us in non-profits hope.