Eye-Tracking Software

If you work with website design, then you have heard of eye-tracking software. It provides you with, among other things, heat maps:

Software that allows you to really identify where people are looking on your website is relatively expensive. However, Texas Tech University now has a product at a much more reasonable price.

Called Grinbath’s EyeGuide, it was invented at Texas Tech and currently sells for $1,500.

“We needed eye tracking in our lab because of client demand,” said Dr. Brian Still, CEO of Grinbath and the current director of Tech’s Usability Research Lab. “Many of the current eye tracking devices, although very good, are far too expensive for many out there. I just couldn’t choose buying one of those over paying a graduate assistant.

“So we made EyeGuide™. Initially it served as a solution just for us, but as we worked with it and improved it, we realized that it offered a viable solution for others like us who research users or build products, design advertising, or engage in other activities that could benefit from eye tracking research.”

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